Mobile-Friendly Redesigns

In today’s competitive world, having a website for their business is vital. Because, it helps to bring customers from worldwide if the services has a greater need. But, just having website is enough? Answer is No! Because we lived in a world where day-by-day new technologies enter into the world of design, so adapt to new technology is essential.

In the recent years, many new approaches were created in the design world. In that mobile-friendly websites has created a great challenge for designers and developers to view our websites in all smart devices with single URL. Google has launched a mobile friendly algorithm last year’s and they said responsive websites will get more ranking than non-responsive websites.

In design world, there are three types of web design trends found for making sites mobile friendly are Responsive web design (RWD), Adaptive web design (AWD), Behavioural web design (BWD). Let’s go through their each uses and limitations.

Responsive Web Design (RWD):

Responsive websites are designed to provide an optimal viewing experience across all platforms. With responsive web design, you will not require upgrading any text, link or images to be viewed on mobile. The responsive designs help the site automatically to alter the resolutions to be viewed on any machine opened.

For any business to succeed, the customer must be served better. A responsive design ensures the client finds it easy when using a site. That is why a website will have to use this technology so that their sites area accessed via the computer and the phones as well. Responsive web design is the only way the Web remains viable.

Recently Google has released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way.

The distilled definition of a responsive web design is that it will fluidly change and respond to fit any screen or device size.

Adaptive Web Design (AWD)

Similarity between the RWD and AWD is that they both allow websites to be viewed in mobile devices and various screen sizes, ultimately providing visitors with a better mobile user experience.

Where the two methods differ is in their delivery of the responsive/adaptive structures: RWD relying on flexible and fluid grids, and AWD relying on predefined screen sizes. Main distinctions between the two is that RWD might take more code and implementation strategies with the fluid grids, CSS and flexible foundations, while AWD has a streamlined, layered approach, which utilizes scripting to assist with adapting to various devices and screen sizes.

The condensed definition of an adaptive web design is that it will change to fit a predetermined set of screen and device sizes.

Behavioural Web Design (BWD)

BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site.

Why a Responsive web design website is must?

Website places a vital role in each and every business, because it reaches a wider audience within a short time than any other form of advertising. Day by day new technology implemented to view website as much better than before. For a better viewing experience some new techniques are implemented. Every web designer has to adapt to new technology to minimize the work with high efficiency. Current trends in web design are viewing a website in multiple devices like desktop/PC, laptops, mobile devices such as tablets and smart phones.

No way to ignore viewing website in mobile phones, because there is a tremendous increase in the usage of mobile phones for searching over the years. Responsive web design (RWD) technology satisfies all these needs. RWD is specially used for designing a website which can access by all the devices. It reaches widely soon, because no need to design separate websites for desktop and mobile devices. RWD helps the web designer to design a website viewable by all the devices just by implementing CSS code, media queries and fluid grids.

Who recommended Responsive web Design?
Google has just released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way. Google actually encourages the use of responsive web design, but in truth, Responsive Web Design streamlines a site’s backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.

responsive web design services

responsive web design company in india

Website for all Platforms
Is your website optimized effectively for all devices and platforms? Don’t just think mobile or desktop, think every single device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms.

82% of Sites Use Responsive Web Design
Recently on Google+, the Google Webmaster team asked their followers to tell them which mobile configuration strategy they use, 82% responded with responsive web design, 4% said dynamic serving, 6% said separate mobile URLs, and only 7% said their site is not mobile friendly.

How Mobile is influenced by making Marketing Decisions in 2015?
According to Tech Crunch, 66% of users, access social networking websites from mobile. In observing web analytics regularly for brands, in most cases 25-30% of website traffic now coming from mobile and tablet devices. In 2015, businesses will consider how mobile is influenced by their marketing decisions.

Responsive web design is the only way the Web remains viable. So, design your website in a more responsive way to stay ahead of the competition and stand in front of customers, who need your services.

Small Businesses Choose Websites over Social Media – Is it right?

The Web has a far wider reach than any other form of advertising. You can advertise your business around the Web on social networking sites, classifieds, forums and through pay-per-click advertising programs. A report stated that “Globally, 72 percent of participants reported having a website as their primary online presence to represent their businesses, followed by social media (13 percent)”.

In most countries, at least three-fourths of small businesses are using a website as a means of having an online presence. The exception to this is India, where, although still the most popular form of an online presence, website usage is lower than in other countries. A website is also the primary method of online presence for the majority of companies, while many also utilize social media as a way to communicate with customers and drive traffic to their websites. This is especially true for small businesses in China and India.

Brand Reputation
If you’re looking for an option that’s quick to implement and comes with immediate benefits, one simple technique is to create “Brand Page” for your social media page. By doing this, you have a business branded Web address that offers credibility and ease when promoting your online presence.

With over a billion people using Facebook, Twitter, Google Plus, LinkedIn and other social platforms, your business can instantly take advantage of the built-in base of customers and capitalize on its popularity. It’s not enough to create a brand page for your products in social media, to get more popularity. If you have a website, just place social media buttons on your website. It helps most customers to check their need with your company website rather than just seeing brand page.

What statistics says?
According to Merrill Research, conducts a global survey of 1,050 small businesses with an online presence about their experiences. Overall, almost four out of five (79 percent) participants said they are likely to search online for information about a local store or service, with results consistent across most countries (India being the exception at 68 percent). These results are similar to numerous other studies reinforcing the importance of a Web presence for small businesses to be found by customers.

Conclusions and Opportunities
Moreover, globally, only 21 percent of small businesses with a website have a mobile version of their website, with China, is reporting the highest percent (45 percent) and Germany the lowest (11 percent).
Ideally, your website and social media channels should work together. Your website should be the center of your online presence, while you use social media to engage and drive customers back to your website.

Finally, just creating a brand page for your business does not bring success to your business, before creating a brand page design a responsive website and integrate it with social networks. If customers impressed with your brand page and he wants to know more about your business he definitely needs a website. Having a website is mandatory for both small business and large business. Last but not the least, “First website then brand page” makes your business more success beyond your expectations.

Significance of having a Business Website for Small Business

Today, people often turn to the world of the Internet first for information close to businesses and products they require either they are browsing online, or just looking for a business, address or phone number. Because, consumers are willing to connect with companies more than ever, and establishing an online presence through a website, blog or social channels, because they feel it provides a great way to fulfill their needs. But in fact, quite a few small business owners don’t even have a website for their company. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

Making a website is one of the most important assets for any business; not just to share information, but to build reliability.

small business website

small business website

Website Connects with your Customer
Why do you need a website? In today’s world, consumers are more likely to expect a company to have their own website.  According to the consumer, having a website is a measure of the viability of stability.

These days most people using online and research products and companies before they make a purchase, if you don’t have a website you are missing out on all of this business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.

Website used to Tell Who you Are
If you’re selling your products or services online, having a website is crucial. But, even if you don’t sell anything online directly, the website can serve as an extension of your business card, with information about you, your business, and services offered. Most importantly, your website should show your background, experience, and other credentials to give you credibility and give customers more confidence when deciding whether or not to deal with you.

Websites Enlarge your Business Level
If you don’t have a business website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation, it’s really going to be hard to sell your products. Whether your company deals with local business, having a website for your business brings it globally.

Reaching a Wider Audience
Increasing visibility is one major factor that makes having a website important. Even if people heard about your company, they may want to search online first, before leaving the house. Providing a map and directions of your company’s shops or offices on your website helps visitors are less likely to have trouble finding the place.

If your website is online it can access 24 hours a day, every day of the year. So, your website can sell products at any time. Customers are not restricted to business hours; instead, they can go online and purchase products whenever they want. A website with an online shop can offer a dramatic hike in gross revenue. It helps to reach a wider audience level.

Publicity and Advertising
A website will not only give you credibility, but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. If your products and services are good, customers are knocking at your doorway. This may help your business reach publicity. Another great way to market your business is by advertising. Now-a-days huge online sites help to advertise your products absolutely free of cost.

Creating a website is not tough or expensive, because many free, user-friendly and open-source content management systems are available to assist with Web design, so it is possible to build a basic small business website without difficulty. Finally, owning a website enables you to grow your business on a global scale, rather than simply in the local or regional market.

Why waiting for job? Make job run behind you.

I was speaking to a placement officer of a prestigious institution. He was asking us to sign a MOU with his college to recruit his candidates.  Also he was telling me that the MOU consist of our company accepting the following requests from the college.

  • Our company executives visiting frequently for “presentation on various subjects” to students
  •  Industrial visits for students to our company.
  • Recruit students for internship

a)So many institutions are already  doing this for colleges. But still we see the students who come out “unemployable”

b) I also visited other colleges, they gave me a patient hearing, once the presentation was over and they asked so many questions, most of them were, “how will I get a job”?

c) That is the right question to ask, that is top on  their minds. They want job .  So all we need to do is to concentrate on providing them a job, and developing them in such a way they get their job, or getting them ready for the job, training them ready for the job.

d) So my feeling is that can we do something better ? apart from visiting these colleges and  lectures? Can we think of something which will help them?

2) Wasting time on Industrial visits

  • We (my company) receive lot of calls from colleges asking for Industrial visits (IV). We always use to say No we don’t allow that. But after some time we felt why not give them a chance and help them, teach them and give them a push in their life and we changed our mind and accepted to allow a college.
    • how the students will come in
    • how they will go to each department
    • who will explain them about what is being done in the department and so on
  • To our surprise the college never came on that day nor they had the basic courtesy to call and   inform us that they are not coming
  • Then after checking we came to understand  that
  • These college students only want a mail from our HR department that – “please come for industrial visit on this day” with that they use it a proof of industrial visit and close the matter.

To my surprise, the good, efficient placement officer I met, said, it’s true that most of the IV’s  are mostly arranged for fun.

I feel there is nothing wrong in having some fun in the Industrial visits. But they should not forget the main purpose.

  • Now here is my point, why do the colleges do something that is not useful to students?
  • Why not do something that will help them to get the job
  • The problem of job is mostly for the students of
    • Less known colleges
    • Non – cream candidates
    • Unemployable candidates
  • Why some are not employed?
    • “ The cream of students are recruited by the cream of companies
    • then the left over students are those “UNEMPLOYABLE”
    • they are some –Non-cream candidates
    • there are some who don’t know how to select their career
    • There are also who don’t want to work
    • They are also who think too big about themselves who will not work for less salary that is due to their peers got employed in cream of companies.

The companies are not able to recruit students for various reasons

  • No experience
  • No on job training
  • The training in colleges in not enough

The exposure to the real time projects can never be gained from the computer centers which give you the “ready made projects”

So my advise to students is this , Why waiting for job? Make job run behind you!

  • Waiting for the “campus interview” is fine.
  • In fact it’s very good to get selected from the campus interview itself, instead of walking into every company for job, it’s good to be placed when you are college itself.
  • But if all have to be selected in the campus interview, then students need to do more than just the “boring lectures” and  fun filled IV’s
  • Be ready and prepare yourself, add all the skills that are needed for the selection.

The most important skill is “posses a working skill” certificate which will help the company to directly employ you in the post that is vacant.

How is that done?

In our company we have following departments

  1. – developing erp software for road construction industry, hotel industry and web based inventory for all other industry.
  2. Php- department – for web portals, cms sites
  3. Design studio – where we do flash based sites, animation, 2d/3d, cms sits, corporate sites, seo optimized sites, logo, brochure, presentations, & MOBILE WEBSITES.
  4. Testing department
  5. HR
  6. Hosting/web servers/ and Network maintenance
  7. web based erp certification (We train candidates on our web based erp software and certify them so that wherever we sell our software , they can be employed)
  8. SEO  and SMM
  9. Admin
  10. Accounts
  11. Marketing
  12. Back office – for overseas customers
  13. OJT – On job training
  14. R&D – for all departments that need continuous research and development


  • In the first 8 departments, we allow the FREE On Job Training (OJT – as we call it) or “Free Internship. “ This is for students who pass our exams and commit to work with us for a specific period. Also they must be having good academic record and pass our entrance test.
  • In the first 8 departments, we ALSO allow the paid On Job Training (OJT – as we call it) or “paid Internship. “ This is for students who can need the skills even if they do not pass the entrance exam or even if they dont have good academic record.
  • The (ojt)student is given basic software training
  • Then ojt student is given a “live project”
  • The students are trained by our Highly paid staff (which you can never get in any computer instates)
  • The project that the ojt students do is one of our own live projects. In fact they are will playing a part in a live project.
  • Once they finish we provide them – “work experience certificate” for 6 months – for the period they do the projects in all colleges.
  • Once they finish their ojt training, and if there are vacancies in our company, we give the ojt’s the first preference in appointment in our company.
  • In our experience all those who were trained in “Paid internship” the On Job training, all of them are in good placements now.
  • The main reason for us to start this is to ensure the candidates are available for us ready and trained in our own company for our own future need.
  • Most of the OJT’s trained by us before are employed by us, some are given certificate and are working in other companies in good positions.
  • This is not a training institute , and we do not do this like a training institute,we give appoint orders for 6 months training and give work experience certificate

The advantage we found is, when the “campus interview” companies find that the candidates have already some hands on experience on specific area, and since we put a high price tag on them saying “worked in NISSI INFOTECH PRIVATE LIMITED, they get a better treatment.

The recruitment process for OJT

  • We don’t charge all candidates
  • If the candidate is good , but he /she cannot pay, we give 100% scholarship
  • We only charge the candidates for whom we have to spend lot of time in training
  • If the candidates are good in some area already, and if we need to give them only a little training, we give them 25% to 100 % concession on their fees
  • We cannot take lot of students and train them, as we are not a training institute.  So we only take very less candidates on OJT – this is to do justice to what we are intending to do.

We are giving  special concessions to colleges on fees


  • The students are interested, but the parents are saying when you finish college you must earn, I cannot spend more again. They are correct. How will they know that the student is still not employable and as soon as he finishes college? We need to educate them.
  • Student knows he does not know what is being expected in the companies
  • Companies not willing to recruit those without experience

The government introduced this Industrial visit and lectures with a good intention. But our student community is in a hurry and they want a “quick solution “to their job problem. So we need to rethink the strategy, and introduce a new method of training the students in real companies so that they get good placement and growth in their career. We (our company) alone cannot do this, I feel all the other companies must do this, as a solution and help to the student community so that the industry takes a collective responsibility for the employability of students.

I feel the OJT has to be started in all the industry so that there is easy employment for candidates in all industry.

NECESSITY IS THE MOTHER OF INVENTION.  Now a need has come, let’s innovate and lead our students into success.

Let our students become employable the moment they walk 0ut of colleges.


M. Wilson Manuel
Managing Director
Nissi Infotech Private Limited

copyright (C)2013
M.Wilson Manuel
Nissi Infotech Private Limited
All rights reserved