The Web has a far wider reach than any other form of advertising. You can advertise your business around the Web on social networking sites, classifieds, forums and through pay-per-click advertising programs. A report stated that “Globally, 72 percent of participants reported having a website as their primary online presence to represent their businesses, followed by social media (13 percent)”.
In most countries, at least three-fourths of small businesses are using a website as a means of having an online presence. The exception to this is India, where, although still the most popular form of an online presence, website usage is lower than in other countries. A website is also the primary method of online presence for the majority of companies, while many also utilize social media as a way to communicate with customers and drive traffic to their websites. This is especially true for small businesses in China and India.
If you’re looking for an option that’s quick to implement and comes with immediate benefits, one simple technique is to create “Brand Page” for your social media page. By doing this, you have a business branded Web address that offers credibility and ease when promoting your online presence.
With over a billion people using Facebook, Twitter, Google Plus, LinkedIn and other social platforms, your business can instantly take advantage of the built-in base of customers and capitalize on its popularity. It’s not enough to create a brand page for your products in social media, to get more popularity. If you have a website, just place social media buttons on your website. It helps most customers to check their need with your company website rather than just seeing brand page.
What statistics says?
According to Merrill Research, conducts a global survey of 1,050 small businesses with an online presence about their experiences. Overall, almost four out of five (79 percent) participants said they are likely to search online for information about a local store or service, with results consistent across most countries (India being the exception at 68 percent). These results are similar to numerous other studies reinforcing the importance of a Web presence for small businesses to be found by customers.
Conclusions and Opportunities
Moreover, globally, only 21 percent of small businesses with a website have a mobile version of their website, with China, is reporting the highest percent (45 percent) and Germany the lowest (11 percent).
Ideally, your website and social media channels should work together. Your website should be the center of your online presence, while you use social media to engage and drive customers back to your website.
Finally, just creating a brand page for your business does not bring success to your business, before creating a brand page design a responsive website and integrate it with social networks. If customers impressed with your brand page and he wants to know more about your business he definitely needs a website. Having a website is mandatory for both small business and large business. Last but not the least, “First website then brand page” makes your business more success beyond your expectations.