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Real Time Tweets To Show Up In Google Search Engine Results Pages

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.

Within the first half of this year you’ll start to see tweets in Google’s search results in real-time. Previously Google had to crawl Twitter for new information, just as it does any other site. Now the search giant has immediate access to the Twitter live stream of data, which means tweets will be visible automatically in the SERPs.

You may remember back in 2009 when Google was able to index tweets automatically. The deal lapsed in 2011 and was not renewed. Now, the renewed relationship benefits both companies, said Doug Anmuth, an analyst at JPMorgan, in a note to investors.

The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site, he added.

And “For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content,” Anmuth wrote.

Analysts are describing this deal as a win-win for both companies. In addition to potentially accelerating Twitter’s growth, it’s also good for Google because the ability to index real-time tweets is valuable for searchers.

Since this deal hasn’t technically been made public yet, neither Twitter or Google is commenting at this time.

Original Source: Bloomberg reports