Why a Responsive web design website is must?

Website places a vital role in each and every business, because it reaches a wider audience within a short time than any other form of advertising. Day by day new technology implemented to view website as much better than before. For a better viewing experience some new techniques are implemented. Every web designer has to adapt to new technology to minimize the work with high efficiency. Current trends in web design are viewing a website in multiple devices like desktop/PC, laptops, mobile devices such as tablets and smart phones.

No way to ignore viewing website in mobile phones, because there is a tremendous increase in the usage of mobile phones for searching over the years. Responsive web design (RWD) technology satisfies all these needs. RWD is specially used for designing a website which can access by all the devices. It reaches widely soon, because no need to design separate websites for desktop and mobile devices. RWD helps the web designer to design a website viewable by all the devices just by implementing CSS code, media queries and fluid grids.

Who recommended Responsive web Design?
Google has just released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way. Google actually encourages the use of responsive web design, but in truth, Responsive Web Design streamlines a site’s backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.

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Website for all Platforms
Is your website optimized effectively for all devices and platforms? Don’t just think mobile or desktop, think every single device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms.

82% of Sites Use Responsive Web Design
Recently on Google+, the Google Webmaster team asked their followers to tell them which mobile configuration strategy they use, 82% responded with responsive web design, 4% said dynamic serving, 6% said separate mobile URLs, and only 7% said their site is not mobile friendly.

How Mobile is influenced by making Marketing Decisions in 2015?
According to Tech Crunch, 66% of users, access social networking websites from mobile. In observing web analytics regularly for brands, in most cases 25-30% of website traffic now coming from mobile and tablet devices. In 2015, businesses will consider how mobile is influenced by their marketing decisions.

Responsive web design is the only way the Web remains viable. So, design your website in a more responsive way to stay ahead of the competition and stand in front of customers, who need your services.

Small Businesses Choose Websites over Social Media – Is it right?

The Web has a far wider reach than any other form of advertising. You can advertise your business around the Web on social networking sites, classifieds, forums and through pay-per-click advertising programs. A report stated that “Globally, 72 percent of participants reported having a website as their primary online presence to represent their businesses, followed by social media (13 percent)”.

In most countries, at least three-fourths of small businesses are using a website as a means of having an online presence. The exception to this is India, where, although still the most popular form of an online presence, website usage is lower than in other countries. A website is also the primary method of online presence for the majority of companies, while many also utilize social media as a way to communicate with customers and drive traffic to their websites. This is especially true for small businesses in China and India.

Brand Reputation
If you’re looking for an option that’s quick to implement and comes with immediate benefits, one simple technique is to create “Brand Page” for your social media page. By doing this, you have a business branded Web address that offers credibility and ease when promoting your online presence.

With over a billion people using Facebook, Twitter, Google Plus, LinkedIn and other social platforms, your business can instantly take advantage of the built-in base of customers and capitalize on its popularity. It’s not enough to create a brand page for your products in social media, to get more popularity. If you have a website, just place social media buttons on your website. It helps most customers to check their need with your company website rather than just seeing brand page.

What statistics says?
According to Merrill Research, conducts a global survey of 1,050 small businesses with an online presence about their experiences. Overall, almost four out of five (79 percent) participants said they are likely to search online for information about a local store or service, with results consistent across most countries (India being the exception at 68 percent). These results are similar to numerous other studies reinforcing the importance of a Web presence for small businesses to be found by customers.

Conclusions and Opportunities
Moreover, globally, only 21 percent of small businesses with a website have a mobile version of their website, with China, is reporting the highest percent (45 percent) and Germany the lowest (11 percent).
Ideally, your website and social media channels should work together. Your website should be the center of your online presence, while you use social media to engage and drive customers back to your website.

Finally, just creating a brand page for your business does not bring success to your business, before creating a brand page design a responsive website and integrate it with social networks. If customers impressed with your brand page and he wants to know more about your business he definitely needs a website. Having a website is mandatory for both small business and large business. Last but not the least, “First website then brand page” makes your business more success beyond your expectations.

Impacts of parallax scrolling web design in Search Engine Optimization (SEO)

There is no bombshell, changing the people’s interest day by day. Trends are frequently changing to satisfy the people’s expectation. This fact is common for all kinds of industry. The web design industry is also impacted by this fact. There are various latest trends available in the web design industry such as responsive (RWD) web design, Mobile website, Parallax scrolling, etc.
Parallax design is one of the latest techniques in web design. Parallax is a scrolling technique in computer graphics. In fact, the parallax scrolling technique has been introduced several years ago in the video game field. It has entered into web trend in 2011. Parallax scrolling, in which the background images are make move slower than the foreground, which creates the animation effect when we scrolling the page.
Parallax Scrolling Website - Web Design India

SEO Problems in Parallax Scrolling Website
Parallax scrolling is a simple technique and easy to interpret. It is the greatest tool for selling the products. This kind of websites enhances your business status among your competitors. Parallax scrolling websites are very easy to use and navigate. But it is only valuable for a single product or small websites. Parallax scrolling is not good for multiple products or large websites. It causes more problems against SEO. Commonly websites that designed using parallax scrolling are one-page design. So you have to stuff all the things on one page. Your home page has lots of images, texts, etc. It increases your page loading time. If your page takes long time to load, the user will easily leave from your web site. Finally, you get lots of bounce rates.
And you can’t do target more product keywords for your website. As your website is one paged, you can concentrate on only one product as well as you can use one set of Meta data. As a good SEO method, use one H1 for each page. Unfortunately, as you have one page design, there is no chance to put multiple h1 tags.
If your website in parallax scrolling, search engine will be indexed your home page only. If your website about multiple products/services and also they are categorized under different niches, you can never stuff all product/service keywords in one URL. As the best SEO website each product delivers an individual page URL. So that search engine can easily find out your website to be indexed for relevant keywords.
Keneth Von Rauch wrote the blog about how to fix the SEO problem in parallax scrolling web design. In that blog he mentioned two methods such as separation and load external content with PHP file or Java script or jQuery. These methods are used to rectify the page loading time and also one page problem.
In separation method, you can split your home page into multiple pages and associate each page to your home page. So you can get multiple URLs and also manage your various products in different pages with rich information, relevant Meta data and H1 tags.
In the second method, load your content from external files using php or java script or jQuery. If you want more information according to this, visit here. The second methods can cause duplicate problems. Some solution also mentioned in that article like page redirection (rel=canonical), block the index page in robots.txt file, etc. Though this method can solve the SEO problems, it roots for other problems. So the first method is the best to fix the SEO issues in parallax scrolling web design. I think the parallax scrolling with SEO architecture is the right solution.