Real Time Tweets To Show Up In Google Search Engine Results Pages

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.

Within the first half of this year you’ll start to see tweets in Google’s search results in real-time. Previously Google had to crawl Twitter for new information, just as it does any other site. Now the search giant has immediate access to the Twitter live stream of data, which means tweets will be visible automatically in the SERPs.

You may remember back in 2009 when Google was able to index tweets automatically. The deal lapsed in 2011 and was not renewed. Now, the renewed relationship benefits both companies, said Doug Anmuth, an analyst at JPMorgan, in a note to investors.

The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site, he added.

And “For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content,” Anmuth wrote.

Analysts are describing this deal as a win-win for both companies. In addition to potentially accelerating Twitter’s growth, it’s also good for Google because the ability to … Continue reading

Small Businesses Choose Websites over Social Media – Is it right?

The Web has a far wider reach than any other form of advertising. You can advertise your business around the Web on social networking sites, classifieds, forums and through pay-per-click advertising programs. A report stated that “Globally, 72 percent of participants reported having a website as their primary online presence to represent their businesses, followed by social media (13 percent)”.

In most countries, at least three-fourths of small businesses are using a website as a means of having an online presence. The exception to this is India, where, although still the most popular form of an online presence, website usage is lower than in other countries. A website is also the primary method of online presence for the majority of companies, while many also utilize social media as a way to communicate with customers and drive traffic to their websites. This is especially true for small businesses in China and India.

Brand Reputation
If you’re looking for an option that’s quick to implement and comes with immediate benefits, one simple technique is to create “Brand Page” for your social media page. By doing this, you have a business branded Web address that offers … Continue reading

Significance of having a Business Website for Small Business

Today, people often turn to the world of the Internet first for information close to businesses and products they require either they are browsing online, or just looking for a business, address or phone number. Because, consumers are willing to connect with companies more than ever, and establishing an online presence through a website, blog or social channels, because they feel it provides a great way to fulfill their needs. But in fact, quite a few small business owners don’t even have a website for their company. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.

Making a website is one of the most important assets for any business; not just to share information, but to build reliability.

Website Connects with your Customer
Why do you need a website? In today’s world, consumers are more likely to expect a company to have their own website.  According to the consumer, having a website is a measure of the viability of stability.

These days most people using online and research products and companies before they make a purchase, if you don’t have a website you are missing out … Continue reading

Protect your Business from Backlogs of Unanswered Customer Emails

Email Lead Management Software

E-mail has become the primary communication channel between the customer and the company. The amounts of e-mails handled by most of the companies are huge. The customers expect the email communication should be fast, accurate and it has to solve their problems in the first response.

Now-a-days, almost all the businesses are shifting towards online trading. Every business gets enquiries through online from all over the globe at any time. Because, the internet has truly created the world as a global village where now, we can trade just with few clicks. So there is no long gap between the buyer and seller, when compared with ordinary trading. Especially, online trading helps you save time and money and the transaction costs are generally lower for online trading and trades are in real time, which may not be the case with traditional physical trading.

When doing online business, there is an authority that we get enquiry through online. It may be either day or night. When Customer send enquiry to us, they can’t know whether the requested enquiry received or not. So there is a misconception between client and … Continue reading

Significance of logo design in Brand Reputation Management

Brand Reputation Management is the process of isolating your brand among your competitors and it builds strong relationship with your client. It promotes your products as well as gaining the reputation from customers. There are a lot of tools are applied for brand management. One of the most important marketing tools is logo. It is widely partakes in brand reputation management, because it gives the identity to your business. Logo Design is the significant one which is effectively represented who you are. So while we manage our brand reputation, concentrate more on logo designing.

Logo Design
Logo is a symbol or emblem which represents the organization or brand and it establishes the reputation about the company or brand amid the people. No matter the logo is either graphic design or stylized name of the brand, the main intention is to get brand-popularity. The logo design must be distinctive and memorable. The logo is used to impress the customer to make the purchase decision about your product. It gives the power of your brand.

“A good logo should define the important … Continue reading