How To Designing Effective Social Media Buttons

Social media is extremely valuable for promoting your business. It is the key to a website’s popularity. Social media buttons enable your website visitors to easily share your content with their social media connections and networks, which spreads out to new audiences and generates new visitors to your website.

Simple shapes and designs

It is important to have a simple and neat design for your buttons. You can give it any basic shape like circle, rectangle, square or triangle. For the logo, it should be very simple and clearly visible to the users in a single color or maximum of two colors. The button should be easily readable and recognizable.

Placement and positioning

The most important thing that must be kept in mind is where to place the button. It should be easily located by the viewers to know how to like or share your content. If you notice, you will see that social media buttons usually appear at the upper-left portion of the page.

Social media help to boost your website traffic

Content

A website filled with informative content is a great way to bring and keep visitors on your site. So, you need the best kind of high quality informative content on your site good enough to have people wanting to share it. Along with content in the form of words, you may also include videos, images that are relevant to the subject.One important feature when it comes to writing great content is adding relevant keywords. Search engines rank websites based on the kind of keywords they have on their pages. However, you need to know which keywords and their variations are needed on your site to attract the right kind of audience.

Social media

We all know the popularity of social media platforms today. Facebook, Twitter, YouTube, Instagram are all popular among people of all age groups. So, a focused social media strategy using innovative ideas and enticing links to your website’s content is one of the best ways to grow your website traffic.Add your website URL to your social media profiles and add relevant links to different pages of your site. Another element that is going to greatly help is the ‘hashtag’.

When you pay for advertising your brand on social media, it is known as paid social media. With organic social media, you can attract a large number of audience, but with paid advertising, you can move beyond and target specific demographics. Paid social media lets you set a budget first and also helps you know that your money is being spent effectively because with cost per click, you only pay when someone clicks on your ad.

Mobile-Friendly Redesigns

In today’s competitive world, having a website for their business is vital. Because, it helps to bring customers from worldwide if the services has a greater need. But, just having website is enough? Answer is No! Because we lived in a world where day-by-day new technologies enter into the world of design, so adapt to new technology is essential.

In the recent years, many new approaches were created in the design world. In that mobile-friendly websites has created a great challenge for designers and developers to view our websites in all smart devices with single URL. Google has launched a mobile friendly algorithm last year’s and they said responsive websites will get more ranking than non-responsive websites.

In design world, there are three types of web design trends found for making sites mobile friendly are Responsive web design (RWD), Adaptive web design (AWD), Behavioural web design (BWD). Let’s go through their each uses and limitations.

Responsive Web Design (RWD):

Responsive websites are designed to provide an optimal viewing experience across all platforms. With responsive web design, you will not require upgrading any text, link or images to be viewed on mobile. The responsive designs help the site automatically to alter the resolutions to be viewed on any machine opened.

For any business to succeed, the customer must be served better. A responsive design ensures the client finds it easy when using a site. That is why a website will have to use this technology so that their sites area accessed via the computer and the phones as well. Responsive web design is the only way the Web remains viable.

Recently Google has released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way.

The distilled definition of a responsive web design is that it will fluidly change and respond to fit any screen or device size.

Adaptive Web Design (AWD)

Similarity between the RWD and AWD is that they both allow websites to be viewed in mobile devices and various screen sizes, ultimately providing visitors with a better mobile user experience.

Where the two methods differ is in their delivery of the responsive/adaptive structures: RWD relying on flexible and fluid grids, and AWD relying on predefined screen sizes. Main distinctions between the two is that RWD might take more code and implementation strategies with the fluid grids, CSS and flexible foundations, while AWD has a streamlined, layered approach, which utilizes scripting to assist with adapting to various devices and screen sizes.

The condensed definition of an adaptive web design is that it will change to fit a predetermined set of screen and device sizes.

Behavioural Web Design (BWD)

BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site.

Why a Responsive web design website is must?

Website places a vital role in each and every business, because it reaches a wider audience within a short time than any other form of advertising. Day by day new technology implemented to view website as much better than before. For a better viewing experience some new techniques are implemented. Every web designer has to adapt to new technology to minimize the work with high efficiency. Current trends in web design are viewing a website in multiple devices like desktop/PC, laptops, mobile devices such as tablets and smart phones.

No way to ignore viewing website in mobile phones, because there is a tremendous increase in the usage of mobile phones for searching over the years. Responsive web design (RWD) technology satisfies all these needs. RWD is specially used for designing a website which can access by all the devices. It reaches widely soon, because no need to design separate websites for desktop and mobile devices. RWD helps the web designer to design a website viewable by all the devices just by implementing CSS code, media queries and fluid grids.

Who recommended Responsive web Design?
Google has just released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way. Google actually encourages the use of responsive web design, but in truth, Responsive Web Design streamlines a site’s backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.

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Website for all Platforms
Is your website optimized effectively for all devices and platforms? Don’t just think mobile or desktop, think every single device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms.

82% of Sites Use Responsive Web Design
Recently on Google+, the Google Webmaster team asked their followers to tell them which mobile configuration strategy they use, 82% responded with responsive web design, 4% said dynamic serving, 6% said separate mobile URLs, and only 7% said their site is not mobile friendly.

How Mobile is influenced by making Marketing Decisions in 2015?
According to Tech Crunch, 66% of users, access social networking websites from mobile. In observing web analytics regularly for brands, in most cases 25-30% of website traffic now coming from mobile and tablet devices. In 2015, businesses will consider how mobile is influenced by their marketing decisions.

Responsive web design is the only way the Web remains viable. So, design your website in a more responsive way to stay ahead of the competition and stand in front of customers, who need your services.

Small Businesses Choose Websites over Social Media – Is it right?

The Web has a far wider reach than any other form of advertising. You can advertise your business around the Web on social networking sites, classifieds, forums and through pay-per-click advertising programs. A report stated that “Globally, 72 percent of participants reported having a website as their primary online presence to represent their businesses, followed by social media (13 percent)”.

In most countries, at least three-fourths of small businesses are using a website as a means of having an online presence. The exception to this is India, where, although still the most popular form of an online presence, website usage is lower than in other countries. A website is also the primary method of online presence for the majority of companies, while many also utilize social media as a way to communicate with customers and drive traffic to their websites. This is especially true for small businesses in China and India.

Brand Reputation
If you’re looking for an option that’s quick to implement and comes with immediate benefits, one simple technique is to create “Brand Page” for your social media page. By doing this, you have a business branded Web address that offers credibility and ease when promoting your online presence.

With over a billion people using Facebook, Twitter, Google Plus, LinkedIn and other social platforms, your business can instantly take advantage of the built-in base of customers and capitalize on its popularity. It’s not enough to create a brand page for your products in social media, to get more popularity. If you have a website, just place social media buttons on your website. It helps most customers to check their need with your company website rather than just seeing brand page.

What statistics says?
According to Merrill Research, conducts a global survey of 1,050 small businesses with an online presence about their experiences. Overall, almost four out of five (79 percent) participants said they are likely to search online for information about a local store or service, with results consistent across most countries (India being the exception at 68 percent). These results are similar to numerous other studies reinforcing the importance of a Web presence for small businesses to be found by customers.

Conclusions and Opportunities
Moreover, globally, only 21 percent of small businesses with a website have a mobile version of their website, with China, is reporting the highest percent (45 percent) and Germany the lowest (11 percent).
Ideally, your website and social media channels should work together. Your website should be the center of your online presence, while you use social media to engage and drive customers back to your website.

Finally, just creating a brand page for your business does not bring success to your business, before creating a brand page design a responsive website and integrate it with social networks. If customers impressed with your brand page and he wants to know more about your business he definitely needs a website. Having a website is mandatory for both small business and large business. Last but not the least, “First website then brand page” makes your business more success beyond your expectations.