Mobile-Friendly Redesigns

In today’s competitive world, having a website for their business is vital. Because, it helps to bring customers from worldwide if the services has a greater need. But, just having website is enough? Answer is No! Because we lived in a world where day-by-day new technologies enter into the world of design, so adapt to new technology is essential.

In the recent years, many new approaches were created in the design world. In that mobile-friendly websites has created a great challenge for designers and developers to view our websites in all smart devices with single URL. Google has launched a mobile friendly algorithm last year’s and they said responsive websites will get more ranking than non-responsive websites.

In design world, there are three types of web design trends found for making sites mobile friendly are Responsive web design (RWD), Adaptive web design (AWD), Behavioural web design (BWD). Let’s go through their each uses and limitations.

Responsive Web Design (RWD):

Responsive websites are designed to provide an optimal viewing experience across all platforms. With responsive web design, you will not require upgrading any text, link or images to be viewed on mobile. The responsive designs help the site automatically to alter the resolutions to be viewed on any machine opened.

For any business to succeed, the customer must be served better. A responsive design ensures the client finds it easy when using a site. That is why a website will have to use this technology so that their sites area accessed via the computer and the phones as well. Responsive web design is the only way the Web remains viable.

Recently Google has released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way.

The distilled definition of a responsive web design is that it will fluidly change and respond to fit any screen or device size.

Adaptive Web Design (AWD)

Similarity between the RWD and AWD is that they both allow websites to be viewed in mobile devices and various screen sizes, ultimately providing visitors with a better mobile user experience.

Where the two methods differ is in their delivery of the responsive/adaptive structures: RWD relying on flexible and fluid grids, and AWD relying on predefined screen sizes. Main distinctions between the two is that RWD might take more code and implementation strategies with the fluid grids, CSS and flexible foundations, while AWD has a streamlined, layered approach, which utilizes scripting to assist with adapting to various devices and screen sizes.

The condensed definition of an adaptive web design is that it will change to fit a predetermined set of screen and device sizes.

Behavioural Web Design (BWD)

BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we’re never really done designing our site.

Why a Responsive web design website is must?

Website places a vital role in each and every business, because it reaches a wider audience within a short time than any other form of advertising. Day by day new technology implemented to view website as much better than before. For a better viewing experience some new techniques are implemented. Every web designer has to adapt to new technology to minimize the work with high efficiency. Current trends in web design are viewing a website in multiple devices like desktop/PC, laptops, mobile devices such as tablets and smart phones.

No way to ignore viewing website in mobile phones, because there is a tremendous increase in the usage of mobile phones for searching over the years. Responsive web design (RWD) technology satisfies all these needs. RWD is specially used for designing a website which can access by all the devices. It reaches widely soon, because no need to design separate websites for desktop and mobile devices. RWD helps the web designer to design a website viewable by all the devices just by implementing CSS code, media queries and fluid grids.

Who recommended Responsive web Design?
Google has just released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way. Google actually encourages the use of responsive web design, but in truth, Responsive Web Design streamlines a site’s backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.

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Website for all Platforms
Is your website optimized effectively for all devices and platforms? Don’t just think mobile or desktop, think every single device and user on the web. Responsive websites are designed to provide an optimal viewing experience across all platforms.

82% of Sites Use Responsive Web Design
Recently on Google+, the Google Webmaster team asked their followers to tell them which mobile configuration strategy they use, 82% responded with responsive web design, 4% said dynamic serving, 6% said separate mobile URLs, and only 7% said their site is not mobile friendly.

How Mobile is influenced by making Marketing Decisions in 2015?
According to Tech Crunch, 66% of users, access social networking websites from mobile. In observing web analytics regularly for brands, in most cases 25-30% of website traffic now coming from mobile and tablet devices. In 2015, businesses will consider how mobile is influenced by their marketing decisions.

Responsive web design is the only way the Web remains viable. So, design your website in a more responsive way to stay ahead of the competition and stand in front of customers, who need your services.

Significance of logo design in Brand Reputation Management

Brand Reputation Management is the process of isolating your brand among your competitors and it builds strong relationship with your client. It promotes your products as well as gaining the reputation from customers. There are a lot of tools are applied for brand management. One of the most important marketing tools is logo. It is widely partakes in brand reputation management, because it gives the identity to your business. Logo Design is the significant one which is effectively represented who you are. So while we manage our brand reputation, concentrate more on logo designing.

Logo Design
Logo is a symbol or emblem which represents the organization or brand and it establishes the reputation about the company or brand amid the people. No matter the logo is either graphic design or stylized name of the brand, the main intention is to get brand-popularity. The logo design must be distinctive and memorable. The logo is used to impress the customer to make the purchase decision about your product. It gives the power of your brand.

“A good logo should define the important aspects of your business like the message you like to deliver, service products you provide. It provides the right impression on your brand. Your business logo should stand out when it is kept among your competitors.”

Logo must be unique and memorable
A logo is a great tool to distinguish your brand among your competitors. So your logo must be unique. A logo is combined with the power of the brand and it will be become the assurance of your brand. So your logo must be memorable. Some companies have used the brand name as logo. It is a good thing, if you are only in that brand name, for example, Coco Cola, FEDEX and Mercedes. Otherwise, choosing the icon or symbol that expresses your concept is the best. Logos are greatly impacting the people if it is unique and memorable.

Your logo explicit your brand
The main goal of a logo is brand identity. Your logo must explicit your brand. A logo is the representative of your organization. It is not only the visual representation of an organization, which is the face of an organization. So select the icon that accurately depicts your business for everlasting time. You can modify the abstract images according to the nature of an organization, if you don’t have appropriate symbol or images.

Choose suitable “color” which expresses the nature of your organization
Color is the most important aspect of logo design. According to the human visual perception, each color has different emotions. Each color has expressed different emotions. For ex: Orange: dynamic, creative, friendly, youthful – Red: energetic, bold, hungry, urgent, dangerous – Blue:  medical, professional, credibility, calming, clean. So color chosen for logo must express the nature of your organization.

Generally, brand reputation is the most significant process in marketing. In today’s world, it becomes even more important. The logo is highly partakes in brand reputation management. So when you make the logo for your company have to remind the points above mentioned such as your logo must be unique and memorable, It must explicit your brand, Choose suitable “color” which expresses the nature of your organization. Logo that designed according to these points greatly impacts your customer and makes reputation amid the people.