Brand Reputation Management is the process of isolating your brand among your competitors and it builds strong relationship with your client. It promotes your products as well as gaining the reputation from customers. There are a lot of tools are applied for brand management. One of the most important marketing tools is logo. It is widely partakes in brand reputation management, because it gives the identity to your business. Logo Design is the significant one which is effectively represented who you are. So while we manage our brand reputation, concentrate more on logo designing.
Logo is a symbol or emblem which represents the organization or brand and it establishes the reputation about the company or brand amid the people. No matter the logo is either graphic design or stylized name of the brand, the main intention is to get brand-popularity. The logo design must be distinctive and memorable. The logo is used to impress the customer to make the purchase decision about your product. It gives the power of your brand.
“A good logo should define the important aspects of your business like the message you like to deliver, service products you provide. It provides the right impression on your brand. Your business logo should stand out when it is kept among your competitors.”
Logo must be unique and memorable
A logo is a great tool to distinguish your brand among your competitors. So your logo must be unique. A logo is combined with the power of the brand and it will be become the assurance of your brand. So your logo must be memorable. Some companies have used the brand name as logo. It is a good thing, if you are only in that brand name, for example, Coco Cola, FEDEX and Mercedes. Otherwise, choosing the icon or symbol that expresses your concept is the best. Logos are greatly impacting the people if it is unique and memorable.
Your logo explicit your brand
The main goal of a logo is brand identity. Your logo must explicit your brand. A logo is the representative of your organization. It is not only the visual representation of an organization, which is the face of an organization. So select the icon that accurately depicts your business for everlasting time. You can modify the abstract images according to the nature of an organization, if you don’t have appropriate symbol or images.
Choose suitable “color” which expresses the nature of your organization
Color is the most important aspect of logo design. According to the human visual perception, each color has different emotions. Each color has expressed different emotions. For ex: Orange: dynamic, creative, friendly, youthful – Red: energetic, bold, hungry, urgent, dangerous – Blue: medical, professional, credibility, calming, clean. So color chosen for logo must express the nature of your organization.
Generally, brand reputation is the most significant process in marketing. In today’s world, it becomes even more important. The logo is highly partakes in brand reputation management. So when you make the logo for your company have to remind the points above mentioned such as your logo must be unique and memorable, It must explicit your brand, Choose suitable “color” which expresses the nature of your organization. Logo that designed according to these points greatly impacts your customer and makes reputation amid the people.